成功不是一成不变。为了走在前端，我们总在不断思考、不断分享、不断反思。
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Agencies must stop working for free in order to get that “much-needed account win”
14 七月 2018 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
Lessons learned from dying brands: Underestimating the Australian revhead
10 七月 2018 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
Six keys to successful spinoffs
25 五月 2018 — With tight timelines and high stakes, spinoffs require unparalleled speed and decisiveness. Landor lays out six critical strategies to help companies get it right.
Why making something different doesn’t automatically qualify as innovative
1 五月 2018 — Is innovation losing its meaning? Where is the line between evolution and revolution? Thomas Sutton, country director of Landor Indonesia, discusses innovation with Branding in Asia.
10 things agile marketers do every day
12 四月 2018 — Behind every agile brand is an agile marketer. And behind every agile marketer are 10 behaviors that help them make strong, effective decisions on behalf of their brand. Nick Foley discusses.
Landor gets personal: Brands that put consumers first
30 一月 2018 — Personalization and customization can be tricky territories for brands: How much is enough, and how much is too much? Mary Zalla, Landor's global president of consumer brands, weighs in on how brands can find the right balance.
Trend Watch 2018: The Next Five
27 十一月 2017 — Which trends will most impact brands in the coming decade? Landor's Trend Watch 2018: The Next Five lays out five global, cross-category shifts headed our way.
Why execution is everything when it comes to brand strategy
15 十一月 2017 — Big ideas are important, but if they can’t be implemented, do they really count? Enrique de la Barrera explains why execution is a key measure of effective brand strategy.
Bringing the outside in: Why you should let superfans shape your brand
18 十月 2017 — Managing by community isn't just about internal groups in your organization. It's about inviting superfans, brand ambassadors, and external brand communities to get involved. Global marketing director Trevor Wade explains why this is so critical.
